At Flotek Industry’s new lab and administration building, now under construction, a commercial client asked to extend a theater-style auditorium directly into the center of the company’s new research laboratories, allowing visitors to observe all the science action from a circular glass “command center”. By bringing an educational component to the lab, research will become an active part of the brand, inviting public and private peers in science, investors, and employees to engage the laboratory in a new and dynamic way.